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Written by Uliana

How to interpret the data from the Analytics tab?

This article explains how to interpret the data from Certifier's Analytics tab and get the maximum out of it.

So you have issued your certificates and now you wonder how your recipients engage with them, don’t you? Well, the analytics tab can give you the insights you need.


The first section you see in the Analytics tab is called Filters. The Filters section provides you with the possibility to filter the data displayed on the dashboard by group or by date. This is the global filter that is applied to all the charts and tiles you see. 

Why is it important?

By filtering the data, you can compare the performance of certificates issued for different groups, as well as within different date ranges.

Total Certificates Published, Total Recipient Number, Total Engagement

  • The Total Certificates Published tile shows you the total number of certificates on your account according to the filters applied.
  • The Total Recipient Number tile shows you the number of unique certificate holders. Usually, this number is either the same or a little bit smaller than the total certificates you published.
  • The Total Engagement tile shows the share of certificates that your recipients engaged with out of all certificates you published. The types of engagement Certifier tracks include: PDF download, adding the certificate to LinkedIn profile, shares to LinkedIn, Facebook, and Twitter, as well as copying the certificate’s link.

Why is it important?

These are the basic metrics that each issuer should be familiar with. They help you understand your issuing performance, as well as the total engagement performance of your certificates. 

Certificates Delivery Summary

This bar chart represents a funnel of your certificate delivery and recipient engagement. The first column shows the certificates published within the date range you applied using filters, while all the other columns include the actions your recipients took with those certificates.

Why is it important?

This chart helps you analyze how your recipients engage with their certificates, as well as understand the conversions of a particular engagement type. You can see how many emails were opened out of all the certificates you issued, as well as how many certificates were opened compared to all published. Having these numbers gives you a better idea of your certificates’ journey and recipients’ engagement levels.

Recipient Engagement Breakdown:

The recipient engagement breakdown represents the breakdown of all the engagement actions your recipients took with their certificates. As mentioned above, the engagement events Certifier track include: PDF download, adding the certificate to LinkedIn profile, shares to LinkedIn, Facebook, and Twitter, as well as copying certificate’s link. 

Look at the screenshot attached. According to the data we see, 75% of all certificates published by the issuer were downloaded by their recipients as PDFs. This accounts for 150 unique downloads in total. 

Why is it important?

This chart helps you make a deep dive into your recipients’ engagement and see its full breakdown. By analyzing the percentage ratios of the actions your recipients take with their certificates, e.g. PDF downloads, LinkedIn shares, shares to Facebook, you can boost those activities that are the most important to your business case. 


The Analytics panel allows you to fully understand the performance of your certificates and download the data in a form of a spreadsheet. You can now get real insights about your certificate performance and easily report them to your teammates.