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Written by Uliana

How to add links and text styles to your group description with markdown?

Read this article to find out how to use markdown to add links and text styles to your group descriptions in seconds.

You can now add links and text styling within Certifier group descriptions, making it easier than ever to create engaging and informative content for your recipients and third-party credential viewers. This can be achieved with the help of Markdown – a simple markup language that enables you to format plain text. Using straightforward symbols, you can add elements such as bold and italic text, headers, links, and lists to your text.

Why should you leverage links or text styling in your group descriptions?

Adding links or incorporating text styles in your group description helps you emphasize important information as well as boosts the engagement of your recipients and third-party credential viewers.

Here are some of the examples:

  • Add a link to your course's sign-up page directly into your event description and turn your credential viewers into potential students or customers.
  • Incorporate a CTA for recipients to complete the next level of your training or the other program you offer. This will help you encourage your students to continue their learning journey with you.
  • Embed links to further reading, course materials, or related events directly in your description to enhance the value of your communication. Recipients and credential viewers can explore more about what you offer with just a click.
  • Highlight crucial details in bold to ensure that important information catches the reader's eye immediately. Whether it's a deadline, a key skill gained, or a special offer, making it stand out is now straightforward.

How to add links and text styles to your group description? Step by step guide.

  1. Start by crafting a clear description of your group: Describe your event, whether it's a course, webinar, program, or membership. This description should include the event's objectives, key topics, and any important details such as the event format, duration, prerequisites, and how participants can register or get involved.
  2. Decide on the formatting you want to include in your description: For example, you might want to make certain keywords bold, transform specific text into links, or use other stylistic elements to make your description more engaging and easier to read.
  3. Use the Appropriate Markdown Syntax: Once you've identified the styles you want to apply, use the Markdown syntax to format your text accordingly. Here's how to apply the most common styles:
  4. Bold: To make text bold, wrap it in two asterisks:
  5. **This text will be bold**.
  6. Link: To create a hyperlink, place the link text in square brackets ([ ]), followed by the URL in parentheses (( )):
  7. To sign up, [visit our website]( In this case, the "visit our website" phrase will turn into a link that will redirect users to this page:
  8. For Other Styles: Here are some other common Markdown syntaxes you can use in the group description:
  9. *Italic* - Use one asterisk or underscore for italic text. E.g., **`italic*`**.
  10. **Headers** - Use hash symbols (#) before your text to create headers. One # for a main header, two ## for subheaders, etc.
  11. **Lists** - Start lines with a dash (-) or asterisk (*) for bullet lists or numbers for numbered lists.
  12. Save your description and check the issued credentials for the preview: To see how your group description transforms into engaging text, visit the live credential issued to this group. You can also see the preview of your text with markdown syntax by copying your group description to any markdown editors, e.g.

Here is how a group description with markdown syntax transforms into an engaging description of your event in the Recipient View:


In conclusion, the introduction of Markdown support in Certifier's group descriptions opens up a realm of possibilities for creating dynamic and engaging content. This simple yet powerful tool enables issuers to effortlessly add links, emphasize text, and organize information in a way that is visually appealing and easily digestible for recipients and third-party credential viewers. By leveraging Markdown to enhance your event descriptions, you not only improve the readability of your content but also significantly boost engagement, encouraging potential students or customers to take the next step in their educational journey or explore additional resources you offer.